White Label SEO for Public Relations Agency ClientsDeliver more value to your clients.
Helping PR agencies deliver tangible SEO benefits for their clients
Working to ensure that the top brand related search results for your clients are useful and positive, removing negative results out of public view.
Online Public Relations
Identifying the best opportunities to build up the visibility of your clients websites in search engines and in the eyes of their target markets.
Search Engine Optimisation
Enabling you to provide a full SEO service of onpage, offpage and technical SEO as a logical addon to the PR services you already supply your clients.
Working to establish your clients as thought leaders in their areas of expertise by identifying and working with the top websites in your clients niche.
What makes us different?
What is Search Engine Optimisation (SEO)?
The objective of search engine optimisation (SEO) is to increase a website’s organic rankings, which results in greater awareness of your course offerings, increased applications, and more students.
An SEO strategy is developed from an in-depth analysis of the strengths and weaknesses of the your website and covers three main areas:
- Technical aspects such as site speed
- On-page aspects such as content quality and comprehensiveness
- Off-page aspects such as backlink profiles
In a highly competitive marketplace a strong online presence is important, and pay per click and display advertising is getting more expensive, it is becoming more cost effective for universities to invest in their long term website performance through SEO.
How can we help you and your clients?
By knowing what competing websites are doing online we will develop strategies to help your clients beat them in the rankings.
By finding out which websites are linking to your clients competing websites we will uncover powerful link opportunities.
A website audit will identify any opportunities to improve your clients website structure, content and meta data.
An analysis of your clients website’s server and technical infrastructure can ensure that your website is performing correctly.
Finding opportunities for your clients to build and develop thought leadership and their digital footprint.
We help you understand what your clients potential customers are searching for to help you align their website content.
Q & A
We talk to a lot of people about SEO and how the principles apply to their websites. The following Q&As cover the main questions that we get asked regularly, and that we think it is important for you to be aware of.
SEO is based on three basic principles:
- Having a fast, well designed website that is easy for humans to navigate and search engines to index
- Having better content than the other websites competing for the same keywords
- Having a better link profile than websites competing for the same keywords
These are the main ranking factors and although Google uses over 200 criteria to rank a website, the majority fall into these three categories.