University Search Engine Optimisation & Digital Marketing Specialists
Open Day Promotion
Organic and paid search campaigns to increase open day registrations from prospective students.
We can help you identify opportunties to improve the ranking potential of your website.
Advice on ranking retention and improvement when you launch your new website.
Pay Per Click
Reach your recruitment targets through developing effective paid search, display & social campaigns.
Uncovering a range of powerful link opportunities will help you outrank your competition.
Our onpage website audit will identify opportunities to improve your website’s content.
An analysis of your website’s server and technical infrastructure can ensure that your website is performing correctly.
We can work with your website development team to ensure your new website is optimised for search.
Understanding what your potential students are searching for can help you align your website content.
Increased overall website traffic
Attained a 25% increase in traffic over a six month period leading to a significant increase in university course applications and a reduction in pay-per-click (PPC) advertising costs.
Increased course page rankings
Attained the number one ranking (and associated increase in traffic and university course applications) to a university’s top course page within four months.
Increased international student visibility
Targeted overseas search engines in close cooperation with the international student recruitment team to increase global course visibility to targeted overseas students.
In the Media
Over the years we’ve been lucky enough to be featured on a number of high profile websites including The Chartered Institute of Marketing, Econsultancy and Digital Marketing Magazine.
We talk to a lot of people about SEO and how the principles apply to their university website. The following FAQs cover the main questions that we get asked regularly, and that we think it is important for you to be aware of.
Search engine optimisation, or SEO as it is more commonly known as, is the science of improving website search engine rankings for specific keywords.
SEO is based on three basic principles:
- Having a fast, well designed website that is easy for humans to navigate and search engines to index
- Having better content than the other websites competing for the same keywords
- Having a better link profile than websites competing for the same keywords
These are the main ranking factors and although Google uses over 200 criteria to rank a website, the majority fall into these three categories.