The Keyword Research ExpertsGet Found Fast.
Whether you're looking for insight to improve your Google AdWords pay per click campaigns, to develop your content marketing strategy, or to help you map the URL structure of your website, a thorough understanding of the keyword searches in your business niche is crucial to developing an effective online presence.
So, how does the keyword research process work?
”Digitator’s keyword research and modelling enabled us to accurately map our content marketing strategy and the development of our new website so we were able to target the largest and most profitable niches with our content marketing and pay per click advertising campaigns.”
Leon Andrews, Dixons Carphone
How else can we help you?
Google Pay Per Click
Keyword Research FAQs
We talk to a lot of people about how the keyword optimisation principles apply to their website. The following FAQs cover some of the main questions that we get asked regularly.
A good keyword research strategy can tell you:
- what your potential audience is searching for
- what the search volumes for each keyword are
- how difficult it is to rank for each keyword
- where keywords are in the purchase funnel
- the estimated cost per click of each keyword for paid search
All of this information is crucial to developing a sound digital strategy. Some of the elements that this information informs include:
- Content marketing strategy
- Website structure
- AdWords campaigns
In fact, a good keyword analysis can take the guessing out of your content strategy for you by identifying all the popular questions asked in your niche.
This will let you identify the keywords people are most likely to be searching for, assess how close each searcher is to converting, and manage your messaging and landing pages appropriately, ensuring you get the most ROI.