The Content Strategy Experts
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Get your products and services in front of your customers throughout their online purchase journey by identifying and targeting relevant search terms with precisely targeted content.
Call us now on 0207 760 7558 to discuss your content marketing requirements.
If you invest in content marketing, it's important to invest in a content strategy.
Whether you are looking to complete an audit of existing content, are looking for new topics to cover, or are building a new website, a comprehensive content strategy will enable you to achieve greater success than you otherwise would enjoy.
A content strategy will identify what search terms your potential clients are using throughout their purchase journey, and enable you to target specific content to each stage of their journey.
This has two benefits - it enables your customers to find you easier, and it also means that your investment in content is targeted towards areas that will make a difference - no more articles with no that no one reads!
Whether you are looking to complete an audit of existing content, are looking for new topics to cover, or are building a new website, a comprehensive content strategy will enable you to achieve greater success than you otherwise would enjoy.
A content strategy will identify what search terms your potential clients are using throughout their purchase journey, and enable you to target specific content to each stage of their journey.
This has two benefits - it enables your customers to find you easier, and it also means that your investment in content is targeted towards areas that will make a difference - no more articles with no that no one reads!
"Understanding what your customers are searching for enables you to identify and target the opportunities that lead to a higher ROI on your digital marketing investment."
So, how do you develop a content marketing strategy?
Business Goals
The first step in the process is understanding your business goals, and what you need the research for.
Business Niches
We'll map each of the niches you operate in to identify each area that needs to be researched.
Search Term Research
We'll create a comprehensive list of relevant search terms broken down by topic for easy analysis.
Funnel Analysis
We sort search terms into different areas of the purchase funnel such as awareness, consideration and purchase.
Prioritisation
Taking into account factors such as business importance and ranking difficulty we'll prioritise each topic.
Content Plan
We'll create a easy to follow content plan for your content team to work from - or we can create the content for you!
”Digitator’s topic research and modelling enabled us to accurately map our content marketing strategy and the development of our new website so we were able to target the largest and most profitable niches with our content marketing and pay per click advertising campaigns.”
Leon Andrews, Dixons Carphone
How else can we help you?
Keyword Rankings
We can track your rankings for your most important keywords and locations, both nationally and locally.
Competitor Keywords
We can tell you what and where your competition is ranking in order to inform your digital strategy.
Google Pay Per Click
We can group your keywords into AdWords campaigns and help you to build out your landing pages.
Get in touch now. We love to chat. No obligation.
Clients
We've worked with some awesome people and organisations both in the UK and around the world.
We'd love to work with you too!
"Our 10 years of experience and access to the latest technologies mean you can be certain that you'll have the best possible understanding of your online niches and opportunities."
Content Strategy FAQs
We talk to a lot of people about how the the importance of a content strategy. Here are some of the main reasons you too should have one.
If you are going to be investing in writing content, you want several things in return:
- People discovering your products and services
- People buying your products and services
In order for this to be effective, you need to achieve a couple of other things first:
- Your content needs to be relevant to your potential customers
- Your customers need to be able to find your content
This is where your content strategy comes in.
A good content strategy identifies what people are searching for, groups these searches into article topics, and assesses the likelihood of each topic ranking in search.
Once you’ve combined all of this information into a content plan, you will have a prioritised list of topics for your content marketing team to tackle, and you can rest easy knowing that their efforts are being targeted in the best possible way.