The Content Strategy ExpertsLet Us Help You Get Found Fast.
Whether you are looking to complete an audit of existing content, are looking for new topics to cover, or are building a new website, a comprehensive content strategy will enable you to achieve greater success than you otherwise would enjoy.
A content strategy will identify what search terms your potential clients are using throughout their purchase journey, and enable you to target specific content to each stage of their journey.
This has two benefits - it enables your customers to find you easier, and it also means that your investment in content is targeted towards areas that will make a difference - no more articles with no that no one reads!
So, how do you develop a content marketing strategy?
Search Term Research
”Digitator’s topic research and modelling enabled us to accurately map our content marketing strategy and the development of our new website so we were able to target the largest and most profitable niches with our content marketing and pay per click advertising campaigns.”
Leon Andrews, Dixons Carphone
How else can we help you?
Google Pay Per Click
Content Strategy FAQs
We talk to a lot of people about how the the importance of a content strategy. Here are some of the main reasons you too should have one.
- People discovering your products and services
- People buying your products and services
In order for this to be effective, you need to achieve a couple of other things first:
- Your content needs to be relevant to your potential customers
- Your customers need to be able to find your content
This is where your content strategy comes in.
A good content strategy identifies what people are searching for, groups these searches into article topics, and assesses the likelihood of each topic ranking in search.
Once you’ve combined all of this information into a content plan, you will have a prioritised list of topics for your content marketing team to tackle, and you can rest easy knowing that their efforts are being targeted in the best possible way.