Content Marketing Strategy

Improve the effectiveness of your content strategy fast.

Get your content in front of your customers by identifying and targeting relevant search terms with precisely targeted content, and the most relevant platforms.

Call us now on 0207 760 7558 to discuss your content marketing strategy requirements.

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Why develop a Content Marketing Strategy

If you invest in content marketing, it's important to invest in a content marketing strategy.

Whether you are looking to complete an audit of existing content, are looking for new topics to cover, or are building a new website, a comprehensive content strategy will enable you to achieve greater success than you otherwise would enjoy.

A content strategy will identify what search terms your potential clients are using throughout their purchase journey, and enable you to target specific content to each stage of their journey.

This has two benefits - it enables your customers to find you easier, and it also means that your investment in content is targeted towards areas that will make a difference to your bottom line - no more articles that no one reads!

"Digitator’s topic research and modelling enabled us to accurately map our content marketing strategy and the development of our new website so we were able to target the largest and most profitable niches with our content marketing and pay per click advertising campaigns." Leon Andrews, Dixons Carphone

Inform your Content Marketing Strategy

Before you develop your content strategy, it's crucial to understand your niche's online terrain. You should to ask questions like this:

What questions are people asking?
Where are they finding the answers?
What kind of content is performing best?
What are your competitors content marketing strategies?
If we invest in developing content, what platforms are people finding it on?

We can help you answer all these questions to ensure that your content strategy is based on the strongest possible evidence, and gives you the best return on your investment.

We can answer all of these questions with a analysis of your market niche and a comprehensive report which will enable you to make the best decisions when it comes to developing your content strategy and tactics.

Keyword Mapping

We can find all the most important search terms that people are searching for in your niche.

Publishing Platforms

If you are going to write something, you'll want it to be seen. We can identify the best platforms to publish your content.

Topic Prioritisation

We can group your keywords into AdWords campaigns and help you to build out your landing pages.

"Understanding what your customers are searching for enables you to identify and target the opportunities that lead to a higher ROI on your digital marketing investment."

So, how do you develop a content marketing strategy?

Business Goals

The first step in the process is understanding your business goals, and what you need the research for.

Business Niches

We'll map each of the niches you operate in to identify each area that needs to be researched.

Keyword Research

We'll create a comprehensive list of relevant search terms broken down by topic for easy analysis.

Funnel Analysis

We sort search terms into different areas of the purchase funnel such as awareness, consideration and purchase.

Prioritisation

Taking into account factors such as business importance and ranking difficulty we'll prioritise each topic.

Content Plan

We'll create a easy to follow content plan for your content team to work from - or we can create the content for you!

How else can we help you?

Keyword Rankings

We can track your rankings for your most important keywords and locations, both nationally and locally.

Competitor Keywords

We can tell you what and where your competition is ranking in order to inform your digital strategy.

Google Pay Per Click

We can group your keywords into AdWords campaigns and help you to build out your landing pages.

Get in touch now. We love to chat. No obligation.

0207 760 7558

[email protected]

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Clients

We've worked with some awesome people and organisations both in the UK and around the world.

We'd love to work with you too!

"Our 10 years of experience and access to the latest technologies mean you can be certain that you'll have the best possible understanding of your online niches and opportunities."

Content Strategy FAQs

We talk to a lot of people about how the the importance of a content strategy. Here are some of the main reasons you too should have one.

Why is having a content strategy important?

If you are going to be investing in writing content, you want several things in return:

People discovering your products and services
People buying your products and services

In order for this to be effective, you need to achieve a couple of other things first:

Your content needs to be relevant to your potential customers
Your customers need to be able to find your content

This is where your content strategy comes in. A good content strategy identifies what people are searching for, groups these searches into article topics, and assesses the likelihood of each topic ranking in search. Once you've combined all of this information into a content plan, you will have a prioritised list of topics for your content marketing team to tackle, and you can rest easy knowing that their efforts are being targeted in the best possible way.

The myth of "Content is king"

If you are involved in digital marketing, chances are you've heard the the phrase "content is king".

Like many phrases that have moved into popular lexicon, it's been over simplified to a point were its not particularly accurate at best, and misleading at worse.

A more accurate phrase could be something like: "Content is king if it attracts large numbers of potential customers who leave with you having achieved one or more of the following objectives:

They are satisfied with the information that they have received
They have greater awareness and a more positive view of your brand
They are more likely to consider buying your products and services in the future

Publishing random posts won't help your website rank better in either the short or long term. Ask yourself the following questions to see whether your content is as good as it could be:

Do you have an understanding of the searches that your clients are making?
Are your posts not receiving any traffic?
Do you have a content schedule?
Are your posts targeting your prospective customer?

It can be really easy to just produce content with no plan or goal. In reality content with no audience is dead content and a waste of resources.

This is why having an understanding of the search terms associated with your business niches, and a plan to target them is so crucially important.