Client Case Studies

Find out how we've fuelled our client's growth by connecting their brands to their target audiences online.

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Find out how we fuel our clients' growth online.

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​"​Digitator worked closely with our content and information and support teams to help them identify new content opportunities, and also developed a successful link building program to further improve Marie Curie's backlink profile."Toni Simpson, Head of Digital Channels, Marie Curie

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Content Strategy & Keyword Research

To own the complete customer journey we led the design and build of a series of landing pages targeting top phone repair search terms including iPhone, Samsung and phone (generic).

This project led to a 400% increase in search traffic to the Carphone Warehouse website for phone repair related topics.

Content Strategy & Keyword Research

To own the complete customer phone journey of purchase/repair/trade-in/upgrade phone ownership journey we led the design and build of a series of landing pages targeting top phone repair topics including iPhone, Samsung and phone (generic) search terms.

This project led to a 400% increase in search traffic to the Carphone Warehouse website for phone repair related topics, and an associated increase in footfall.

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Existing Content Optimisation

Working with the British Heart Foundation content team, we identified existing content that met the following criteria:

  1. Highly relevant
  2. Ranking in positions 2 to 5
  3. High volume >1000 searches a month

We then revised the content of each page to better match the search queries by identifying the areas of the page that needed to be developed to better answer each search query.

This work resulted in an average of a 150% increase in traffic to the revised pages.

We worked with the British Heart Foundation to increase organic traffic to key pages by over 150%!

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Google My Business (Google Maps)

Given the importance of Google Maps results to all businesses with store locations, we prioritised improving the ranking of each of Todd Doors seven physical locations in the Google Local 3-Pack. This work included:

  1. Encouraging customers to leave reviews
  2. Updating each profile with additional content and photographs

Within two months website traffic from Google Maps had risen by 100%, due to the improvement in position and rank in the Local 3-Pack. 

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Google My Business (Google Maps)

Given the importance of Google Maps results to all businesses with store locations, we prioritised improving the ranking of each of Todd Doors seven physical locations in the Google Local 3-Pack. This work included:

  1. Encouraging customers to leave reviews
  2. Updating each profile with additional content and photographs

Within two months website traffic from Google Maps had risen by 100%, due to the improvement in position and rank in the Local 3-Pack. 

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Link Building

We identified hundreds of link opportunities for Reach Volunteering and devised an outreach campaign to target them. These opportunities where shortlisted using the following criteria:

  1. Relevance
  2. Trust
  3. Ranking

The campaign resulted in scores of highly relevant new links from relevant, ranking existing content that was the major factor in a 150% increase in traffic (i.e. no content marketing!)

We developed a link building campaign for Reach Volunteering which increased organic traffic by 150% within a year!

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Content Strategy & Planning

We worked with the content team to develop a plan to identify and target relevant, high volume topics that the BHF was not currently ranking for in search using the following criteria:

  1. Ability to rank highly
  2. Relevance
  3. Search Volume

Using a combination of content gap, competitor and keyword analysis we identified a number of important topics for the content team to build new content around which have gained the BHF website tens of thousands of views.  

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Content Planning

We worked with the content team to develop a plan to identify and target relevant, high volume topics that the BHF was not currently ranking for in search using the following criteria:

  1. Ability to rank highly
  2. Relevance
  3. Search Volume

Using a combination of content gap, competitor and keyword analysis we identified a number of important topics for the content team to build new content around which have gained the BHF website tens of thousands of views.  

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Existing Content Optimisation

One of ULaw's most important courses dropped from first to third position, losing half its organic traffic. We made it our top priority to get the course back to first place in the rankings to get traffic flowing as quickly as possible .

Following a thorough assessment of all internal and external ranking factors, a wide range of activities where quickly planned and implemented including external and internal link building and extensive page content revisions, leading to the promotion of the page back to number one within 2 months.

​"​As our search engine optimisation partner, Digitator worked closely with us to identify and target our key search terms which enabled us to develop our website and write content that ranked at the very top of Google."Leon Andrews, Head of Content, Dixons Carphone

Link Building

We identified hundreds of relevant link opportunities from Government and NHS websites and devised an outreach campaign for Marie Curie to target them. These opportunities where shortlisted using the following criteria:

  1. Relevance
  2. Trust
  3. Ranking

This campaign resulted in a score of new inbound links to the Marie Curie website from a range of high quality websites.

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Link Building

We identified hundreds of relevant link opportunities from Government and NHS websites and devised an outreach campaign for Marie Curie to target them. These opportunities where shortlisted using the following criteria:

  1. Relevance
  2. Trust
  3. Ranking

This campaign resulted in a score of new inbound links to the Marie Curie website from a range of high quality websites.

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Google Ads

We were asked to look at Reach's Google Ad account as they had been having issues with impression share and a significant drop in Google Ad traffic for their key search terms.

We completely restructured their account with a resulting 100% increase in highly relevant Ads traffic with no increase in average click costs.  

We worked with Reach Volunteering to increase paid traffic by 100%!

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Reporting & Analysis (Ranking and Traffic)

Using a range of data sources we built a comprehensive suite of reports which enabled easy analysis of search opportunities, issues and trends, and which led to many of the search optimisation activities detailed on this page.

Having used a wide range of white label and custom reports over the years, we believe that our approach gives the you the best possible view of your search performance, and ensures that you are using your online resources to their effectively and efficiently.

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Reporting & Analysis (Ranking and Traffic)

Using a range of data sources we built a comprehensive suite of reports which enabled easy analysis of search opportunities, issues and trends, and which led to many of the search optimisation activities detailed on this page.

Having used a wide range of white label and custom reports over the years, we believe that our approach gives the you the best possible view of your search performance, and ensures that you are using your online resources to their effectively and efficiently.

Website Launch

We worked with Relish during their website build to develop and implement their website launch search optimisation strategy which covered their service landing pages as well as their content and PR strategies.

On launch the website successfully ranked at number one for the search term "relish", against some major established websites who ranked for the condiment.

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Website Launch

We worked with Relish during their website build to develop and implement their website launch search optimisation strategy which covered their service landing pages as well as their content and PR strategies.

On launch the website successfully ranked at number one for the search term "relish", against some major established websites who ranked for the condiment.

We worked with Relish to ensure their website ranked at number one for key brand terms on launch

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Website Migration

We worked with the client to develop their new website build. Our areas of influence included developing the new site structure, URL structure and planning the new content strategy.

On site go-live we implemented a comprehensive site redirect plan which resulted in a successful site launch which included retaining existing rankings and traffic volumes.

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Website Migration

We worked with the client to develop their new website build. Our areas of influence included developing the new site structure, URL structure and planning the new content strategy.

On site go-live we implemented a comprehensive site redirect plan which resulted in a successful site launch which included retaining existing rankings and traffic volumes.

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Event Optimisation (Structured Data)

We were asked to help ensure that one of the BHFs most iconic sporting events continued it's domination of search results as a number of new competitors, and the increasing importance of Google search features, were threatening to reduce traffic and registrations.

Following a discovery analysis we identified links and structured data as the main opportunities for improvement. By building and implementing structured data and redirecting old event 404 pages we were able to take advantage of Google search features and regain top rankings for key search terms.    

Content Strategy

We worked closely with Wunderman's client to develop a comprehensive website structure and content strategy for their new website.

This work resulted in two major pieces of work: a) A detailed view of the website's URL structure for the developers to work with, and b) a comprehensive content planning document for the content team to start developing content in a prioritised and structured way.

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Content Strategy

We worked closely with Wunderman's client to develop a comprehensive website structure and content strategy for their new website.

This work resulted in two major pieces of work: a) A detailed view of the website's URL structure for the developers to work with, and b) a comprehensive content planning document for the content team to start developing content in a prioritised and structured way.

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