"Digitator worked closely with our content and information and support teams to help them identify new content opportunities, and also developed a successful link building program to further improve Marie Curie's backlink profile."Toni Simpson, Head of Digital Channels, Marie Curie
Content Optimisation
Working with the British Heart Foundation content team, we identified existing content that met the following criteria:
- Highly relevant
- Ranking in positions 2 to 5
- High volume >1000 searches a month
We then revised the content of each page to better match the search queries by identifying the areas of the page that needed to be developed to better answer each search query.
This work resulted in an average of a 150% increase in traffic to the revised pages.
We worked with the British Heart Foundation to increase organic traffic to key pages by over 150%!
We developed a link building campaign for Reach Volunteering which increased organic traffic by 150% within a year!
Event Optimisation (Structured Data)
We were asked to help ensure that one of the BHFs most iconic sporting events continued it's domination of search results as a number of new competitors, and the increasing importance of Google search features, were threatening to reduce traffic and registrations.
Following a discovery analysis we identified links and structured data as the main opportunities for improvement. By building and implementing structured data and redirecting old event 404 pages we were able to take advantage of Google search features and regain top rankings for key search terms.
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Google Ads
We were asked to look at Reach's Google Ad account as they had been having issues with impression share and a significant drop in Google Ad traffic for their key search terms.
We completely restructured their account with a resulting 100% increase in highly relevant Ads traffic with no increase in average click costs.
We worked with Reach Volunteering to increase Google Grant paid traffic by over 100%!
Content Strategy & Keyword Research
To own the complete customer journey we led the design and build of a series of landing pages targeting top phone repair search terms including iPhone, Samsung and phone (generic).
This project led to a 400% increase in search traffic to the Carphone Warehouse website for phone repair related topics.
"As our search engine optimisation partner, Digitator worked closely with us to identify and target our key search terms which enabled us to develop our website and write content that ranked at the very top of Google."Leon Andrews, Head of Content, Dixons Carphone
Existing Content Optimisation
One of ULaw's most important courses dropped from first to third position, losing half its organic traffic. We made it our top priority to get the course back to first place in the rankings to get traffic flowing as quickly as possible .
Following a thorough assessment of all internal and external ranking factors, a wide range of activities where quickly planned and implemented including external and internal link building and extensive page content revisions, leading to the promotion of the page back to number one within 2 months.
Website Launch
We worked with Relish during their website build to develop and implement their website launch search optimisation strategy which covered their service landing pages as well as their content and PR strategies.
On launch the website successfully ranked at number one for the search term "relish", against some major established websites who ranked for the condiment.
We worked with Relish to ensure their website ranked at number one for key brand terms on launch
Content Strategy
We worked closely with Wunderman's client to develop a comprehensive website structure and content strategy for their new website.
This work resulted in two major pieces of work: a) A detailed view of the website's URL structure for the developers to work with, and b) a comprehensive content planning document for the content team to start developing content in a prioritised and structured way.